Being a brand is all about marketing your name and putting yourself out there for everyone to recognize. Paul Herrera was designer of the day last Feb. 17 at this site which is a handbag designer network around the world. According to their registry, "Being selected as Handbag Designer of the Day allows you to alert the press and buyers of your recent coverage, create awareness for handbag aficionados to make your handbag a destination purchase, and gain support from your handbag designer contemporaries." This is how all designers should think. Globally. Check his page HERE.