Saturday, August 23, 2008


"As this "borrowing and referencing" takes place not in capitals of cool like London but on an international scale, via the internet, the result is that same brand of individuality is sold, worn and celebrated the world over, simultaneously. If a global scenester starts wearing their underpants around their neck in Sao Paolo tomorrow, by next week boxer shorts would be sold out in Berlin. Ted Polhemus explains, "If you Google 'street style', you can see street fashion photography from all over the world. What's interesting is not just the images from London or Tokyo, but those from places like Helsinki, Zagreb, Mexico City, Jakarta, even Tehran. People always ask me, 'What's the next big thing?' but there will never again be a next big thing. The future of fashion is that all of these places will participate. There will never ever again be one 'the place'."-Tim Walker, The Independent, UK

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